If you have a local business and you work from Monday to Friday, why would you need to run your AdWords Campaign from Monday to Sunday? That’s a key question I ask to all of my clients.
The other day, one of my clients decided to run a campaign from Monday to Sunday to the whole United States with a $20 budget. I told her this wasn’t a good idea due to the limited budget. I also told her to limit the days of the week and the hours of the day.
After a week had passed by, I told her to reconsider my advice as we were limited by budget and the business received no calls on Sundays and Saturdays. She decided to implement my advice, and now we are stretching our budget during the week and the campaign is being more efficient.
Timing is everything; you want to make sure your ads are showing when your customers are awake and online! Ad scheduling or Day Parting simply lets you specify certain hours or days of the week you would like your AdWords ads to show.
Always Track Your Results with Call Tracking
Always keep in mind: You need a way of tracking your return on investment. It’s always best to have both call tracking and conversion tracking to see a real ROI on your campaign. If you are not tracking your campaign, it’s like you are walking blindfolded. How will you tell it’s been a successful campaign if you are not tracking your results? Continue Reading >>>
