When starting out with a new blog, the biggest question is, What Exactly Will I Blog About? Picking a specific topic will be a major task for whoever is going to be producing the content. Even if you think you have selected a topic that you really love, can this topic allow you to post a continues stream of content for years to come? Gary Vaynerchuk has suggested a great way to get this problem out of the way. It is in your best interest to create a list of at least 50 post titles to blog about before you even start.
There are a few reasons why Gary V. and even I suggest creating a list of 50 post titles that you can create content on. If you are truly passionate about your topic and content area, creating a list of this size should be a breeze. You should be so excited about creating content that you are passionate about; you can come up with these 50 post titles in no time.
If you can create a list of 50 post titles for your blog, you should have no problem creating a steady stream of content. If you were to create at least one post per week, these topics would last you ONE year! How great would it be if all you had to do was pump out the content for the rest of the year rather than figuring out what to post about as you went along? If you can’t come up with a list of this size, then maybe you do not know enough information or maybe you’re not passionate enough to take this topic to its full potential.
By loving the topic, you can talk about it forever. But you may also realize that with some topics, loving the topic doesn’t ALWAYS mean that there will be something to talk about. If you see that there is no long term ability of creating content with your loved topic, you may want to revise the content topics. Having a large list of premade topics before you start your blog will allow you to know in advance if this is more likely to work out. Take the time to think it out a little more before jumping straight in.
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