The primary goal of your search engine optimization (SEO) is to drive relevant people that are interested in your industry or company to your website. If you follow SEO than you know how fast things change. You also know how hard it can be to keep all with these changes.
SEO is actually a relatively simple technique that requires small changes based on major changes the search engines announce. I bold major changes because the changes really need to be major to affect your overall website rankings and SEO strategy.
Here are nine SEO techniques that you should always follow regardless of the changes the search engines are continuously making.
Pre-Step 1:
Read the page’s content and identify two or three keywords that are most frequently used in the page’s content and are relevant to the overall page topic. You should only target two (2) or three (3) keywords per website page. If can’t identify two or three keywords for a page you than need to separate out the pages content and create a new website page.
1. Page Title
The page title needs to be under 70 characters and no more than 3 long tail keywords in the page title. Your most important keyword should be first and each keyword should be separated by pipes (|).
2. Meta Description
The meta description should be under 150 characters and incorporate two of the keywords used in the page’s page title. The best meta descriptions provide a valuable, compelling reason why someone should visit the page. Don’t add keywords into the meta description for the sake of having them in there, but include them in a conversational format.
3. URL
The website page’s URL should include the first keyword you used in the pages page tile from step 1. The keywords in the URL should be separated using dashes (-). e.g. www.sample.com/best-vermont-ski-resorts
