As I continue to help clients in regards to social media, the need for social media objectives comes with EVERY project. Creating a “SMART” objective for social media initiatives are just as important as creating objectives for any other part of a business or organization. In this post I will go over some of the most common social media objectives that are used. However, I am not going to make them as targeted date-wise because this will determine on each person or organizations social media goals.
- Grow our blogs newsletter subscription by 25% within 3 months
- Produce 2 live episodes (1 per month) of “FAQ’s” and achieve an average viewership of 50 by month 3
- Produce 7 status updates for Facebook Fan Page per week in regards to blog posts, questions, and external sources.
- Require each team member to leave 3 comments per week on other industry blogs
- Generate a friendship with 5 new individuals per week by acknowledging their interests and activities
This is 5 of the MANY social media objective possibilities. There could be 1000’s of them. As I said before, it all depends on your goals. All social media objectives MUST be based off of current goals. Social Media should not be used just because everyone else is doing it and that is where the people are. Create objectives so that your initiatives can be measured.
If you need help formulating social media objectives, please contact us to assist you.
