I ran into an article from Forbes which highlighted how Cold Stone Creameries turns to social media to increase their sales. There problem, like many others, is that they have MANY fans, but these fans are not really turning into sales. Actually, Cold Stone Creameries has over 600K fans on Facebook that they are now trying to convert into buying costumers.
I’m actually going to steal pieces of the comment I made on the Forbes article.
While eGifts and sweepstakes are good for brands like Cold Stone, they are still missing the point of social networking. I know they want to try to increase sales from their 600K+ eye balls within social media, but the platform is “Networking”, and they are simply not doing that.
