Business people using social media often have return on investment on their mind. Which is understandable, considering how much time social media takes. It’s easy to invest tons of time online without getting any results (if you don’t invest that time wisely).
In the past, I’ve written about some Twitter tricks, like overcoming Twitter politeness and using Twitter as a followup tool. These methods are great for indirect twitter marketing: they help you create long term relationships. Ultimately, these long term relationships are where most of your leads are going to come from.
For those who want to try the direct route every once-in-a-while, there is a way to find people looking to buy. The way to do this is to use Twitter Advanced Search.
Unless someone makes their tweets private, everything on twitter is open and searchable by the public. This has a great benefit for salespeople looking to enhance their prospecting using Social Media. You can find and connect with people at the very moment that they express interest in your product or service.
Here’s how it works:
Let’s say that you’re a web designer looking for web design leads. Your goal is to connect with people that need a website. Firstly, you’ll want to recognize the type of tweet you’re looking for.
People on Twitter love to ask their network for recommendations on vendors to use. This is part of the curious nature of Twitter culture. Users are judged by the resourcefulness, quality, and responsiveness of their network. Image how nice it is to tweet that you’re in search of something, only to be instantly presented with several vetted results from people that you trust. Pretty compelling, huh? It’s no wonder why there are so many tweets like this one:
Read full article from Nick on “How to Find Leads with Twitter Advanced Search“
