Image credit: Rafael J M Souza | Flickr
The following excerpt is from Michael Glauser’s new book Main Street Entrepreneur. Buy it now from Amazon | Barnes & Noble | iTunes
As an entrepreneur and business consultant, I’ve learned there are always ways to produce big-time results with small means. I start each project by focusing on two important concepts: effectiveness and efficiency. Effectiveness is achieving critical objectives for growing your business; efficiency is doing it with as few resources as possible.
Here’s a simple analogy to illustrate these two concepts. Suppose you have a bee buzzing around your kitchen that’s driving you crazy. Your objective is to get rid of it (effectiveness)…
