Are you confusing yourself about how to figure out your ROI with the use of Social Media. Erik Qualman of Socialnomics made this great YouTube video that hits some very interesting facts about the use of social media. One of the best quotes of the video from Erik himself on twitter is this…
“When I’m asked about the ROI of Social Media sometimes an appropriate response is… What’s the ROI of your phone?”
What is your thoughts about using Social Media for business? Should you TRY to calculate its ROI?
