How Can I Use My YouTube Videos to Help Me Reach My Local Audience?
There are a number of ways you can leverage your YouTube videos to help you reach a specific audience. Being YouTube is a global platform, your content can essentially be seen around the world. But what if you are not wanting to focus on globally and just wanting to reach a local audience? Below we will take a look at a few different strategies that are very easy to implement to get the best results.
1. Content
First things first, the videos on your channel need to be able to relate to your audience. Without good quality videos that are specific to what you are trying to get across may make things harder for people to continue to watch. I’m not saying you need to go buy the top of the line camera equipment but putting a little effort into making sure you at least have decent lighting and sound can go a long way. But, you can have the best camera equipment and be killer at editing to make awesome videos and not have any views, so what good does that do you? We will cover that in a bit.
2. Search Engine Optimization (SEO)
I won’t get into much detail of how SEO works but rather we will take a look at a few strategies on how to use SEO to help reach your audience. YouTube uses algorithms to help filter searches to give better results. So you need to know what keywords you want to be ranked. These keywords are the words that people will be using the most often in their searches.
Here’s where those keywords need to be implemented:
- Video Title – Make sure the title of your video is straight and to the point.
- Description – The more YouTube knows about your video, the more confidently it can rank it for your target keywords.
- Tags – This goes along with the description, tags are like mini descriptions of your video. So having a few is good.
- File names – You may need to separate videos into certain categories and these file names can also include your keywords.
- Profile – Your profile is an overall description of either you or your business, so having keywords in relevant fields in your profile will help as well.
3. Social Media / Blog
If you don’t have any other social media account other than YouTube, then you need to get on that! I will go ahead and assume that you at least have a Facebook page but some other platforms like Twitter, Instagram, Snapchat, and having a Blog are great ways to help push your videos to an audience. Let’s take a look how Facebook can help.
Facebook:
Facebook is the granddaddy of all social media. Over the years they have developed so many ways that you can use their resources for absolutely free if you wanted to. By having a business page this will allow you to connect with your customers as well as prospective customers. Facebooks business pages allow you to advertise by boosting post that you make for a very little fee. Boosting a post is having the ability to spread your post out to a specific number of people as well as targeting specific groups by interests, location, ages, and gender. You are given the ability to establish a budget which will determine the number of people reached as well as how long the post stays boosted.
By using these methods you will be able to link your videos to your post which can be boosted to your local audience. The downfall of this method is that Facebook wants you to use their video platform over other video platforms and makes it more difficult to use Youtube videos and less appealing. But, using Facebook can still be a great method. You can Click Here to learn how to get the most out of YouTube videos on Facebook.
