When getting started on a social media strategy, many of you already know that it is super important to create content as a part of that strategy.
If you did not already know that…. uummm, then you are already behind. 🙁
Anywho, if you have started producing content or not, where exactly should you be going with it?
I suggest that you do not just shoot out content aimlessly into the air. It is really important that you create and commit to a strong content strategy. Having a strong content strategy will free up your mind to actually produce content rather than always trying to think about what your going to create. It is also going to give you peace of mind that you simply have a plan in place.
Important tips on creating a strong content strategy from various comments around the internet.
- Mickey Lonchar of Quisenblog.com says – Ask yourself, “What can we do to help people?” Use this as your starting point. Knowing and finding your audience’s “pain points” and solving them is tremendous.
- Jon Thomas of Postadvertising.com says – Realize the privilege you (as a brand) are given, and provide content that’s valuable, engaging, and entertaining to keep your audience coming back, or at least to earn your welcome.
- Me, Kelsi Guidry says – The more content you create, the better chance you have of being found online for various keywords. Your goal is to create content for the long-term, and creating a fantastic resource for years and years to come. Content is also the key to accessing the full depths of social media. AND PLEASE PLEASE, stay on a constant content production schedule!
I believe if you really follow these 3 easy tips, you WILL have a strong content strategy that will truly be worth your time and energy.
What kind of content are you producing? Place feel free to show us your website or blog so we can see what kind of content strategy you follow.
