By Dave Sherwin
I have been arguing for a long time that SEO and Social Media Marketing are becoming the same thing. At least, they work together extremely well, or should.
Some of our new members wonder why the first thing we want to do for them is open up a bunch of social accounts. They picture hour on hour of wasted time wading through these sites looking for customers. But, luckily, that’s not the purpose at all!
I can see this in action when I Google my name, something you can, and should do. Anyway, while there are 387,000 pages currently online for my name, nine of the top ten results are me, not those thousands of other wannabe Dave Sherwin’s! (Sucks to be them.) But that’s not the real point. The real point is the analysis of the 9 results for my name:
1. my name dot com. Well, that makes sense, that’s just good SEO to own the URL of the keyword people are searching for.
2. EzineArticles results. Is EzineArticles a social site? I think so, and many would agree with me, but whether you think so or not, having an account open and posting articles about any keyword (including your name!) just makes sense in your SEO efforts.
3. My blog. A blog is also a social site. People can post, respond, and interact with the blogger, and blogs also get great SEO love from the search engines. So blogging is a great example of the fusion between SEO and Social Media Marketing.
4. My website.
5. Another article directory.
6. A twitter account. There you go, a purely social site coming up on the front page for a search term.
7. My LinkedIn profile. Again, a social site. I don’t do much in LinkedIn, but because I have an account there it ranks for my name when people Google me.
8. A fake guy with my name. How annoying.
9. My slideshare dot com account. Another social site…
10. Facebook.
So, depending on what you term to be a “social” site versus web 1.0, I’d say that about 50% of my personal web presence is from social sites. And in case you’re thinking that a person’s name isn’t that important of an SEO item, think again! People DO Google you! But whether they’re Googling you, your brand, or your product, the concept is the same. Good social media marketing fuzes perfectly with good SEO, they support and help each other, and if you want to be successful online, you need to use both.
Dave Sherwin is the founder of the Social Marketing Blackbox, #1 ranked blogger, and writer.
Get a PLETHORA (it’s a great word, look it up) of great Social Marketing training and downloads **FREE** at:
http://socialmarketingblackbox.com
Article Source: http://EzineArticles.com/?expert=Dave_Sherwin
http://EzineArticles.com/?Fuzing-SEO-and-Social-Media-Marketing&id=5756369
