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The increasingly mobile retail environment is changing consumer expectations about shopping experiences. At the same time, it is putting new tools in the hands of retailers to help them reach, engage, and ultimately convert new customers. This does not only mean sales, but the new normal in the retail industry requires ensuring happy customers who will drive success.
While e-commerce retailers are the primary beneficiaries of the rise of mobile devices, brick-and-mortar establishments can also take advantage of mobile innovations. These stores, or brick-and-mortar establishments, can differentiate themselves by making shopping fun and effortless, and by deploying tools that enhance business intelligence and training across the physical storefront and stockroom.
