How To Optimize My Business For Voice Search?
According to Google, more than half of queries will be voice search by 2020, and this requires a refreshed approach to SEO. So whether it’s Google, Siri, Alexa, Cortana, or another robot friend, there is no questioning the importance of voice search.
FAQs
A quick way you can start with optimizing for voice search is to start creating FAQ pages that answer commonly asked questions by your customers. You will need to brainstorm on what the most asked questions that your customers would ask. It would be very helpful if you brought together your team to help come up with these questions as well. Make sure to write down the questions the exact way it would be asked because that’s normally how someone would search it, then create content to answer the question.
Source: Google Blog
Long-tail Keywords
The question words — who, what, where, why, when and how — have been strongly associated with voice search queries, as they are conversational in nature. Brands should take the time to find long-tail keyword phrases that use these question words, and start developing content tailored for those using voice search. Develop site content and expand your keyword lists (organic and paid) to target longer-tail keyword phrases. An example of this would be if you sold hunting gear, the short keyword would be hunting gear which wouldn’t be too helpful for voice search. Instead, you should use keywords like “Superlight weight hunting boots”.
Be Mobile.
With the huge overlap between mobile and voice search, making sure that all content has been prepared for mobile devices is a major step towards optimizing for voice. This includes using mobile-friendly layouts, but also optimizing for speed and preparing mobile-optimized content.
If you are a local business, ensure that you complete all the local business listings for your company’s physical locations. You will also need to ensure that each listing of your business is accurate and complete across Google, Yelp, Bing, Apple Maps and other relevant services.
Voice search is bringing a whole new world to SEO. There is still a lot to be learned due to the constant change and advancements to AI that power it. But, if you at least use these basic considerations it will at least help you get your foot in the door to this exciting new tool.
