Twitter is all the rage in the personal social networking world as well as it is in the business world. But what is the difference between Personal vs. Business Tweeting. Is there a way to tweet on your personal time and another way to tweet on your business time? I believe if you are tweeting for business in any fashion, then your world of personal vs. business tweeting will be very much blurred.
If you are tweeting for yourself and yourself only, then you have nothing to think about besides only your own reputation. You are allowed to tweet about pretty much whatever you want and interact with whomever you wish. You can tell people: “I am eating a carrot” and share the link to a silly cartoon. Friends and family can follow your life closely without being at your side. Tweeting can have many perks. For instance, many companies like to interact with their current and/or future customers. By following and interacting, you may open the door to great incentives from that company such as discounts and giveaways.
On the other hand, there is tweeting for business. Business MUST make their twitter interactions just as personal as personal tweeting. This is social networking, and you are on Twitter to socially network, not just post content, coupons, and events. However, you have your own reputation at stake as well as the reputation of your business or the company you work for. While you do want to give your customers perks for following and interacting with you, you have to make sure that you are doing just that, “INTERACTING”. Create and facilitate conversations about your business so that there is a natural conversation in regards to something related to your business. You should search, interact, and follow others who related to your business. You want to talk about things related to your business as well as through in some personal things you are doing. Keep it real! Also, you don’t want to just follow anyone just for numbers. It is all about building a personal business relationship. You want to interact on a more personal level, but keep that business side of things there.
The line of personal and business tweeting is blurred when you are on the business side of things. Twitter is a place for social networking, so do that, network. The interactions on Twitter should simply be done with a personal tweeting style while maintaining the focus of the reason you are there, BUSINESS.
Do you think there is a more defined line between personal and business tweeting?
