From the boom in popularity of Instagram Stories to the recent expansion of advertising opportunities—it’s a good time to be using Instagram for business.
How can your business get the most out of Instagram marketing? This post covers everything from getting started and creating a content strategy, to building your brand and boosting results.
How to set up an Instagram account for your business
If you haven’t gotten started on Instagram yet, download it to your mobile device from the Apple Store or Google Play (it’s free). You’ll need to sign up, which means choosing a master email and a secure password. Once you’ve entered the app, you’ll be prompted to fill out your profile.
Here are some tips on optimizing your business’ Instagram profile.
Your username and bio
For discoverability, your username on Instagram should match the username of your other branded social media profiles.
The only other information that appears on your public profile is your website (a URL, which you can change to promote campaigns or new pieces of content) and a short bio.
Use your bio to explain what your business about and what people can expect from your Instagram profile. You may also want to include any branded hashtags you want followers to use. Check out our post Instagram Bio Ideas for Business for more on this. Continue Reading >>>