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Going it alone might be a necessity when you first start a business. However, if you want to scale your company, getting outside help will be vital. It’s even more crucial if you don’t have the skills necessary to cover link building, cybersecurity, and software concerns — among other things. Here are all the experts you never knew you needed.
Website Developers Shape Your Online Space
Plenty of business owners design their websites. While this is an option, realize that your website is competing with tons of high-ranking sites all over the web. Especially if your business is based online, standing apart from the competition is essential. One way to get a jump on the competition is by hiring an expert to create and maintain a great website, explains Forbes.
An original design, mobile-optimized content, and cohesive branding are all necessary elements of a small business website. Of course, there are differences between hiring a web developer versus a designer, so you should know what your business needs before you start hiring.
Digital Marketing Agencies Handle Website Needs
From writing (and optimizing) content to handling link building and marketing strategies, digital marketing experts like My Wants are a small business’s BFF. If you have an online presence, you need to maintain your branding, offer your audience valuable and actionable information, and build a reputation as an expert in your field. Digital marketing encompasses all these fields — and as the business owner, you won’t need to type a single sentence.
Cybersecurity Consultants Secure Customer (and Company) Data
Cybersecurity might sound like a silly buzzword, but for companies that handle customer data, it’s a vital part of your business model. Standard website encryption often isn’t enough when it comes to protecting both proprietary information and consumer credit card data.
So, finding and hiring a qualified cybersecurity consultant can shed light on your company’s cybersecurity shortcomings. While you can hire on a one-time basis, develop an ongoing partnership with your security pro for best results.
Excel Support Goes Beyond the Help Link
Like many business owners, you might handle finances in-house. Of course, it may not be worth investing in a full accounting department if you understand how to use spreadsheets for accounting. But you can hire someone on a project basis to help balance your Excel sheets and organize your financial documents. Having a second set of eyes can often help catch errors you may not spot otherwise. Plus, an Excel consultant can recommend (and implement) hacks that help you save time and money.
Software Developers Support Business Transactions
Whether you want to launch a branded app or need an internal tool or platform for employee use, a software developer can deliver. Though not every business needs a mobile app, a software expert does more than design app interfaces. According to the Bureau of Labor Statistics, software developers can handle everything from designing and testing software to recommending improvements for existing systems.
It’s easy to become overwhelmed at the thought of hiring so many different experts, and it’s possible you’ll need an infusion of cash to work with these professionals. If you need additional funds, consider looking to government or private loans. And if your business took a hit because of COVID-19, you can even apply for funding through the CARES Act.
No matter what industry or niche your business is in, hiring some of these uncommon experts offers excellent value. And by going beyond the basics, such as outsourcing customer service or bookkeeping, you can promote business growth. Ultimately, the more diverse your team of experts, the more quality results you’ll achieve.
