If your job uses the Internet or does something that can be affected, either positively or negatively, by up-to-date information, then this article is for you. There are actually compelling reasons to use social media platforms in a business, for for-profit organizations as well as philanthropic ones.
Steps
- Identify that there is a need. You don’t want to get something for the ‘cool’ factor.
- Several parts of a project can ‘send reports/Twitter’ and the information could be assembled and used a lot faster.
- Get buy-in from the powers that be. Upper management is the group that will say ‘yeah’ or ‘nay’. Get some support from more than just a couple of them.
- Start slow and develop slowly.
- Don’t complicate it. When more people are involved, simplicity is much better. Making it too difficult will get it dropped.
- Make sure that the information you share is current and relevant to the need.
- Be ready with the resources. This will take ongoing effort and supervision.
- Decide early on want from it. If you need to save the data/information, have a reliable means of archiving.
- Remember just because that is the way it was always done, doesn’t mean it is the right way. Be prepared to trade an old system that isn’t working with the ‘newer model’.
- Establish a way to measure the results of the use of the social media.
- Never forget security. Whether a business or non-profit organization, security is always important.
Related wikiHows
- How to Gather and Use Twitter Metrics
- How to Write for a Global Audience
- How to Understand Your Twitalyzer Analysis
- How to Build a Social Network
- How to Improve Social Skills
Sources and Citations
- The idea for this article came from NetworkWorld.com.
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