If you own or manage a company then it goes without saying that your ultimate goal is to scale your company to double or even triple its size. This means that you will do all the steps necessary to build up your reputation and make sure that you get a loyal following. You might not have a long list of email addresses yet so it would be prudent for you to invest in an Email Finder tool which would help you get going with your Email Marketing strategy.
Managing an Email Marketing strategy while also trying to run a business successfully is a feat that is very difficult to do. It may be hard but Email marketing is definitely a powerful tool that you want under your belt in your adventure for a successful company.
Email Marketing is an undervalued strategy that many companies are overlooking. Its value, however, is undeniable. There are a lot of benefits that your company can reap from Email Marketing. Emails, when done right, can be a revenue-driving machine. The Return-on-Investment on Email Marketing is incredible. For every $1 that you spend, your company can earn as much as $38.
Not only does it have a high ROI but Emails have been found to be more effective in converting potential leads into customers. The estimated conversion rate is that Emails convert 40 times as much more customers than Social Media Marketing. Facebook, Twitter, and other social media websites.
Here are some tips to jumpstart your Email Marketing Strategy.
Start A Subscriber List
When you already have a set customer list, one thing to guarantee their loyalty is to ask for their email addresses and send them a regular newsletter. This would remind them of your company name and also ensure repeated transactions. A subscriber list will provide you with an opportunity to build a personal relationship with your customers.
Use An Email Finder Tool
A subscriber list is easy to launch but it may take some time to get a decent amount of email addresses. Aside from this, all the email addresses that you would be getting are your customers or are in your specific niche already. Email Marketing allows you to tap into a whole new customer base which would provide you with countless opportunities with a much bigger community. To get all the active email addresses that you need, simply use an Email Finder Tool.
Personalize Your Messages
75% of all Email Revenue is generated because the recipient found that the personalized email campaign provided a much better reading experience than a one-size-fits-all generic email campaign.
Personalized Emails will also improve your Customer Retention Rate. When you give out personalized messages, your customers will feel much more special. It also nurtures your customer relations.
When you add images into your emails, the aesthetics of your emails will also improve. You can also use images to convey complicated information by sending out infographics and charts. Just like with printed materials, colourful images will also improve the reading experience of your receiver. Plain text is also an eyesore and might turn off potential customers.
Shorten Your Message
If you receive a novel-length email online, the chances are you would not read it. The same holds true for your any of your receiver. Unless they are extremely bored and have nothing else better to do, your recipient will not give you more than a minute. Only send a few sentences in at the time — just the relevant points. If you want them to read a longer piece of content, summarize it in your email and then provide a link to it. Don’t paste it on the email itself.