Except we’re still not really sure there even was a problem. But we’re sure that you’ve heard of it, maybe sang along about it, but you may have missed the gracefulness with which Steve Jobs responded.
Apple is a class example of a company chronically criticized for their lack of disclosure. It’s even been overheard that in order to work for Apple you have to sign a non-disclosure contract the size of 8 iPads put together.
They’ve therefore classically been criticized for not marketing interactively, ie putting free things into peoples’ hands to try and say that they’re cool.
We decided to investigate the legitimacy (or lack thereof) behind these claims.