Six hundred fifty-eight billion dollars. That’s how much consumers spent during the 2016 holiday season, up 4 percent from 2015, according to the National Retail Federation. Deloitte is forecasting the 2017 holiday season to surpass $1 trillion in spending between November and January, with $114 billion coming from ecommerce. In addition, the average consumer will spend $728 on gifts this holiday season, meaning the stakes are high for each customer businesses can convert.
This seasonal spike in consumer activity is both an opportunity and a challenge for small businesses, with some relying on the holiday season to account for 30 percent of annual sales. Continue Reading >>>