When it comes to brand building, IGTV is a game changer. Not just because of its uniqueness as a hybrid of YouTube and Instagram Live, but also because it lends its power not just to elite companies and influencers, but emerging brands as well.
One of the biggest gripes with influencers and companies attempting to build their brand is that they don’t have access to the same features that large powerhouses do. For example, there are certain linking features that do not unlock until you have 10,000 Instagram followers – if you’re a blogger, you can’t link to the clothes you’re wearing in your Instagram stories. If you’re a fitness coach, you can’t link to signup forms – it’s a bit discouraging if you’re just starting your brand.[Original article appears on the Instasize blog] Read More >>