There are three things you can do once you launch a new website for your business.
- Manage local listings/review websites
- Create and add content
- Drive traffic to the website or individual pages.
1) Local Listings
Now that your website is built and online, you should consider making sure your business is listed in all the major web directories. You may also want to take a more active role in maintaining a check on your businesses online reviews. You can either just set up all the directory listings and let it stay, or you can implement a “reputation management” service. A reputation management system allows you to monitor and respond to reviews in one location. You can accomplish both of these tasks with a system called Yext. Yext provides you with a single platform to manage online directory listings, reviews, and local pages. Control your businesses information across 100+ sites & apps.
2) Add Content
Once you launch your website, you have “X” number of pages. A great web strategy is to create more content. The more content you have, the more chances someone has of finding your website via search. You can add general info. pages, and blog posts.
The goal should be to have 1 web page for every single “keyword” you would want someone to find your website by. Every service you offer should also have its own page.
Maintaining a blog is another great way to continue to add content. Blogs allow for an easy way to update visitors on industry news, business events, and show your expertise through tips and techniques. If you create just 1 blog post per month, you will have a great resource of 60 pages after just 5 years.
3) Drive Traffic
There are many different ways of driving traffic to the website and usually with the goal of obtaining leads from that traffic.
Website traffic mainly comes from 2 locations. Search and social media.
In search, you have 2 main avenues, “normal” aka organic search results or search ads.
Organic Search Results
In order to increase your organic search results, the strategies to deploy is “search engine optimization” aka SEO (What is SEO?). Creating content for your website is a huge contributing factor to SEO. The more pages you have, the more chances you have of being found. There is a ton of SEO tactics that can be done. Depending on what words you want to rank for and what the competition is will determine what should be done. You could either day SEO yourself or work with someone to help. Make a request if you would like some direction on this.
Your pages can for sure show up in a search for any words someone types into Google by running ads. You pick what string of words, aka keywords, you want to rank for and then depending on the competition, you will pay $X per click. You only pay if someone clicks on the ad to visit your website. You set what words to target, what ads to display, and then the daily budget to spend. Spending can be as little as $5/day. We can provide the management of these ads for $80/mth + 15% of your ad spend budget.
Also, know that it is recommended to send this traffic to a specific page for a specific service.
If you look at it like this, you can potentially create 1-2 pages for each of your services and then separate ads for each service. Someone can have 100 different pages and hundreds of ads running to target those pages.
Operating a Facebook page can generate a lot of traffic. The hardest thing is to keep the posts flowing with consistency. We recommend trying to create some type of schedule of what to post and when. Try to schedule a few weeks ahead at a time if you can. Keep it personal and friendly. Creating blog posts and website content will greatly help with having something to post. If you are interested in having help managing your page, we can provide that service as well including Facebook advertising. We can manage the page and maintain ad spend for $195/mth + 15% of ad budget.
As the next step, I would answer the questions, “What do I want my website to do for me?” and “How do I want the web to work for me?”.
Maybe you just want it as a brochure if someone sees your domain name on business cards or on paperwork.
Maybe you want it for lead generation.
Either way, let us know if you have any questions.