What if we told you that Google now ONLY looks at the mobile version of your site, even when searching from a desktop? Well, it is happening.
What does this mean? It means that the content of your website will be gathered ONLY by the mobile version of your website.
What if you don’t have a mobile version? It is actually okay. Kind of. The first problem will come if your website was developed with a “desktop” version AND a “mobile” version. This means your website actually has 2 different websites. When developers were creating mobile versions to go along with the traditional desktop version, most of the websites were condensed for easier use. This is not good in the mobile-first indexing because less content means lower rankings. Having a responsive “mobile friendly” website is the best.
“Mobile-First” means what it says, mobile first. It will judge ranking of the mobile website first and then desktop. If it has a mobile version, it will stop there. If there is no mobile version at all, the desktop version will be indexed and ranked. Although desktop only websites will be ranked, competing websites with a mobile version will rank higher. Therefore, if you do not have a responsibe mobile-friendly website, you will soon begin to see a decrease in Google search rankings.
Watch the following video to get more information.
Do you need to know if your website is an independent mobile website, responsive, or neither? Click here to make a request. We will tell you for free.