While writing a letter never grows old, emails have taken over the concept of sending both personal and professional messages to make communication quick and immediate. The average number of emails sent and received on a daily basis has reached 269 billion. This statistic is enough to tell you the potential of an email.
With the right choice of marketing channels, brands can not only chance upon the right set of target audience but also improve their chances of converting prospects into customers. Email marketing is the choicest channel to build awareness, grab attention and convert prospects. It helps you segment your marketing content, reach out individually and personalize your communication based on your relationship with the recipient.
In this blog post, we will uncover how email marketing helps to:
- Improve brand recognition
- Increase customer retention
- Establish authority
- Boost relationships